Apple Outbids Netflix for Aniston-Witherspoon Show on Morning TV

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Welcome back to television, Jennifer Aniston!

The show doesn't have a name or a proposed air date (though spring of 2019 is a decent bet).

Apple Inc. ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant's intent to make a big splash in Hollywood.

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Apple has been all-but-officially interested in the show since it hit the market this summer (so, reportedly, was Netflix). The company's first announced project was the Steven Spielberg anthology series "Amazing Stories", from the Oscar-winning director and also "Hannibal" creator Bryan Fuller. Now its executives politely chalk up those efforts as experiments, and say they're ready to get into TV for real.

The Witherspoon-Aniston series is being produced through Media Res, a production company founded by former HBO programming executive Michael Ellenberg, who is an executive producer on the series.

The two actresses are set to co-star in an upcoming series that gives an inside look at the lives and unique challenges of morning talk show hosts. Witherspoon recently made a big TV splash with Big Little Lies, which earlier this year netted her an Outstanding Limited Series Emmy for her work as a producer on the star-studded HBO miniseries, while Aniston won an Emmy and Golden Globe for her beloved turn as Rachel in Friends. Jay Carson (House of Cards) will serve as head writer and showrunner.

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However, while details about the morning-show project are vague, given the setting of New York City and the cutthroat world of television news, the show will likely be fairly adult in content. The Hollywood Reporter first reported news of the project in July.

It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space.

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